CEVO is a global eSports company built around North America’s largest competitive online PC gaming league. Founded in December of 2004 with the intention to transform competitive online gaming into a professional sport, CEVO has been hosting both free and pay-to-pay tournaments across a variety of AAA titles for almost 10 years. They are also engaged in online broadcasting and other digital media.
Over the years, the CEVO team kept creating robust and comprehensive tools for competitive online players to track their stats, follow their favorite teams, as well as watch and play in online tournaments. In the end, however, they realized their web experience was becoming rather information-heavy and cluttered, leading to confusion and frustration on behalf of players. Here is a glimpse of the new website coming soon with a completely redesigned interface and UX flow. The current site is displayed first for comparison. Note the rich graphics, color in determining hierarchy and simplified navigation. This redesign also funnels users more efficiently to play and watch live games, two of the biggest draws for the company, without getting these call to actions lost in the mix.